Взлом маркетинга. Наука о том, почему мы покупаем.

Рекомендованная литература.

Ariely, D. and Norton, M.I. (2009). How concepts affect consumption. Annual Review of Psychology, 60, 475–499.

Bazerman, M.H. (2006). Judgment in Managerial Decision Making. Hoboken, NJ: John Wiley & Sons, Inc.

Hassin, R.R., Kahneman, J.S. and Bargh, J.A. (2005). The New Unconscious. Oxford: Oxford University Press.

Канеман Д. Думай медленно… Решай быстро. М.: АСТ, 2013.

Lieberman, M.D. (2007). Social cognitive neuroscience: A review of core processes. Annual Review of Psychology, 58, 259–289.

Moskowitz, G. and Grant, H. (ed.) (2009). The Psychology of Goals. New York: The Guilford Press.

Ratneshwar, S. et al. (ed.) (2000). The Why of Consumption. Contemporary perspective on consumer motives, goals and desires. London and New York: Routledge.

Sommer, S. (2011). Situations Matter: Understanding How Context Transforms Your World. New York: Riverhead Hardcover.

Thaler, R.H. and Sunstein, C.R. (2009). Nudge: Improving Decisions about Health, Wealth, and Happiness. London: Penguin.

Wilson, T.D. (2004). Strangers to Ourselves: Discovering the Adaptive Unconscious. Cambridge: Harvard University Press.